Smart Phone Apps – Does Your Business Need One?

With all the smart phones (iPhones, Androids, BlackBerry’s) being used by customers nowadays it appears you could down load an app for pretty much any practicable reason. Many online features which includes stocks, banking, weather, or even ordering flora, that have been traditionally assigned to computers are actually being achieved right from an individuals cellphone. There isn’t any doubt that smart telephone usage is growing at an high-quality pace, in 2009 on my own, global smartphone sales reached 174 million gadgets!

So as a store, is the time right to make the investment and release an app in your business?

First, remember the fact that when you have a website it will likely be viewable from a smart phone already, so a number of your customers might also already be browsing your website from their smartphone and probable even setting orders. Unfortunately, maximum websites are not optimized for a 4″ display so what might be consumer friendly on a 21″ computer reveal isn’t always pretty so easy to navigate on a smart smartphone. Yes, you could optimize your internet site for viewing on a phone, however even doing that isn’t always the best answer. The actual electricity and gain of a custom written clever cellphone app it’s miles designed from the floor up specifically for ease of use on a particular device.

However, earlier than jumping into the pool and speeding out to launch your personal app, there are quite a few pros and cons to be considered, here are some based totally on our very own experience…..

Pros – √

Customer Loyalty – In theory if you can convince a consumer to pick out your app over others offered, certainly download it, and maximum vital hold it on their phone the possibilities are outstanding that you will be their store of choice for destiny purchases. Let’s face it, after they have it on their telephone it is able to be a totally handy way to order or get entry to product facts when they do not have get right of entry to to a computer.√

Leader of the Pack – A smart phone app tends to be a primary funding for a regular retail keep (or as a minimum till someone designs a mass market low-cost version) so it is probably a secure wager that having one will set you other than your opposition within the eyes of a number of your customers. In easy phrases it is cutting-edge, mainly for the more youthful “Smart Phone Generation”. √

Instant Communication – Smart telephone apps let you ship immediate “Push” messages right to users of your app. In easy terms a push message is like a textual content message and normally pops up right on their display screen, potentially a great way to notify them of promotions, reminders, and so on. As nicely, an app will permit more subtle communique within the form of “pull” messages, ones that only pop up while the consumer definitely opens the app. √

Cons – X

Initial and Ongoing Cost- This is the huge one as it could be pretty large, generally jogging into heaps of greenbacks and not using a assure of producing “extra” business or seeing a go back on funding in an affordable length of time. X

Marketing -Be prepared to spend money and time!

While your internet site can be observed through all people the use of a seek engine the equal can not be said of a cellphone app. It will fall entirely upon you to get the word out and generate interest. You can’t rely upon everybody stumbling across your app on say the iTunes app keep. Here’s an eye opener…Ultimate remember pegged the to be had apps for the iPhone at near 300,000! Talk approximately a needle in a haystack. X

Distribution- Getting your app directly to a patron’s smartphone is a project, believe me in this one. First you have to let them realize approximately it, secondly they should see a few fee in it, and finally they have to make investments the time to discover and down load it. The system calls for a bit attempt naruto storm 4 download initially at the a part of the person. X

OS Incompatibility – An app written for the running device (OS) of an iPhone will no longer paintings on an Android or Blackberry clever telephone, and vice versa. Each clever smartphone OS requires its very own app. X

Ongoing Commitment – Keeping an apps’ offers and merchandise current takes time. Launching a smart cellphone app might be now not a splendid concept if you currently have a website and find you without a doubt cannot make investments the time required into retaining and marketing it nicely. X

Score to this point, Pro’s three, Con’s five. So what is the decision?

Let’s look at a living proof, one near domestic. In October of 2010 we released our personal iPhone app with high hopes and our fingers crossed. It is now 5 months later and where are we at?

In a nutshell, it has now not grown our call middle enterprise as a lot as to start with was hoping and the lion’s percentage of our boom remains visible from our website. If I were to assess our iPhone app’s performance so far strictly from the factor of sales generated I could sincerely have to say it is a completely terrible funding in the short term. However, I suspect that within the longer term it is able to prove to be very much like doing on-line commercial enterprise inside the feel that within the infancy of the net many retailers jumped in early and invested lots with little go back first of all. Yet in today’s international having a internet site is as essential to many companies as having a phone number. It clearly took the patron a chunk of time to emerge as cozy with buying on line. So in this one my fingers are nonetheless crossed.

If, after studying the above, you make a decision that you want to make the leap, right here are two guidelines to help you develop or buy a smartphone app that the client will see value in and choose over finishing apps.

1) Give it away!

If you visit the iTunes app save there are actually dozens of programs available to purchase merchandise. Some of them are unfastened, but many value $zero.Ninety nine – $2.Ninety nine to download. Trying to recoup the development fee of a retail app through promoting it is a mistake; the intention need to be to get your app broadly allotted. As a store you are inside the commercial enterprise of promoting your product, no longer selling cellphone apps. As the range of users of your app grow so will your sales sales.

2) Content, Content, Content!

Remember, regardless of the retail area you are in the competition for clients is almost in reality fierce, so you need an part, a purpose for a clever cellphone person to choose your app over you competitors.

The answer is easy, CONTENT!

Basing your app around content material and offering statistics about the product you sell will provide customers of your product one more purpose directly to down load your app. Another case in point, our personal iPhone app capabilities over three hundred pages of flower facts and trivia with content material updates on a ordinary basis. Again, the initial aim is to get your app onto a person’s telephone. In the long term they need to have a cause to apply your app on a ordinary foundation, or they may delete it or truly forget they’ve it. So in this situation, similar to a website Content is King!